The Write Way

In a world of information overload, effective business writing is about getting to the point, quickly.  No-one has the time to decipher formal language and overly complex sentences, or the patience to wade through endless waffle.  The responsibility is on the writer to tailor their message to the intended reader – to deliver their ideas in a clear, succinct and highly effective manner.   
 
Clear writing requires clear thinking. The problem is that many people think ‘wordsmithing’ every document is a tedious and frivolous waste of time.  They don’t appreciate that poor writing can greatly impact personal brand, profile and success –  knowing how to create an interesting and intelligent sentence is essential to communicating effectively and setting yourself apart. 
 
The Write Way workshop has the power to transform your written communication overnight. It introduces a range of practical tools and techniques that will enable you to assess your own writing and take simple steps to improve its readability. The program focuses on writing for the business environment (email, proposals, reports, executive summaries) but is applicable to any situation.  The beauty is that the concepts and techniques apply equally to them all.     
 
Designed for
This workshop is for anyone of any level who wants to improve or fine-tune their written communication skills in a business environment. 

Learning outcomes

• Participants can expect the following types of outcomes that will ultimately help them and their organisation achieve its goals:
• Plan and structure written documents far quicker than before, with greater clarity and impact for the reader.
• Choose an appropriate writing style for the intended reader.
• Understand and apply a simple but powerful template to structure the content of any document, in any situation.
• Understand that less is more.  Brevity is more professional, authoritative and memorable.
• Improve grammar, syntax and conciseness, and understand how to use active language to bring writing to life.
• Write with greater ‘efficiency’, controlling jargon, sentence length and excess waffle.
• Create and fine-tune winning emails, documents and proposal.

Duration
Two hours

Your facilitator – Duncan Ashford
Lionheart is a communication skills training consultancy, based in Queenstown. They offer training and coaching solutions to help people from all backgrounds and levels of experience with their verbal and written communication skills.  

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