Essential Sales Skills
Essential Selling Skills enables you to succeed in customer service and sales roles in today’s competitive market. Learn proven, practical, and very deliberate sales disciplines that ensure you demonstrate the right attitudes, skills and techniques to be a stand-out sales professional, consistently achieving superior sales results.
This one-day workshop has been designed to further develop and equip both commercial and retail-based environments. Participants will learn and apply our easy to remember 5-point sales process that will enable them to confidently convert initial enquiries into confirmed sales – without being pushy.
Learn how to become a more collaborative problem solver and win over those difficult customers with poise, calm and absolute professionalism. Attendees will learn how to engage the customer more effectively. communicate more confidently, and sell more professionally.
Applying deliberate accelerated learning techniques, attendees will be actively engaged in discussion groups, participate in a wide range of sales-based exercises, and targeted sales goals and action plans for on-the-job implementation.
Designed for
This programme is designed for anyone in key sales and service-based roles who want to learn the best sales techniques, professional attitudes and deliberate behaviours expected in the delivery of sales and service excellence.
This may include
- New staff who can learn the right approach from day one
- Experienced staff who need to re-evaluate, refresh. And or fine tune their current skills
- Sales Managers or business owners who wish to lead from the front
Learning content
- A clearly defined 5-point sales process
- Understanding competitive advantage
- The power of a strong personal brand
- Mastering the art of building rapport
- Developing a bias for customer intimacy
- Handling objections with confidence and competence
- Knowing how to tell features and sell benefits
- The importance of ethical selling and honouring promises made
- Closing a sale without being pushy
- The importance of following up and life-time client value
Duration
One day, 9am – 5pm
Your facilitator – Robin Rawson
Anyone that has met Robin will have heard him say that he is a ‘behaviorist at heart’. He genuinely cares not only about what people learn, but more importantly what people do with what they learn. His style of teaching is very practical and hands on allowing you to engage in a meaningful, provocative and memorable experience.
Robin believes that deep down, everybody wants to excel and that people need to be challenged before they will change. His direct ‘feet on the ground’ approach and deliberate use of accelerated learning techniques are central to his success as a professional business consultant.
Robin is a specialist in his industry with over 30 years’ experience and is considered one of New Zealand’s foremost adult educators. He has worked with many high profile companies across New Zealand and around the world. He has extensive knowledge and experience in management training, skills based employee development, professional development and business coaching and mentoring. In addition to his extensive experience, Robin holds a National Certificate in Business Studies, a Diploma in Adult Teaching and a Certificate in Training and Development. He is a senior consultant for the NZ Institute of Management (NZIM) South Island wide and an accredited 4QL educator with the Wilf Jarvis Foundation.
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Regional Business Partner (RBP) Training Funding Support
This training is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here



