Southland Business Owners Alumni Connect

This is an exclusive event for ICEHOUSE Business Owners and Owners Managers Programme Alumni
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Join us for the graduation of the 2026 Icehouse Business Owners Programme, hear from Luella Penniall, and enjoy an opportunity to network with other local business owners.

Where: 25 on Don, Southland Business Chamber, Invercargill
When: Tuesday 19 May from 4.15pm

Guest Speaker: Luella Penniall 
Kaye's Bakery has been part of Luella Penniall’s life for as long as she can remember.

Growing up alongside her parents in the bakery, she started out packing biscuits and gradually took on more responsibility, learning the business from the ground up.

Her parents are the reason Kaye's is the brand it is today, laying the foundations through hard work, commitment, and consistency.

Today, Penniall’s passion is to build on that legacy, growing brand awareness and continuing to make Kaye's a trusted household name. She has committed to producing quality baked goods, supporting New Zealand suppliers wherever possible, and keeping food proudly made locally.

At the heart of her approach is a belief in rolling up your sleeves, working hard for what you want, and never giving up.

Running a business comes with long hours, challenges, and constant learning. Penniall has invested in developing new skills to strengthen different areas of the business and has never been afraid to seek advice from industry peers. Luella is also an Icehouse Owner-Manager Programme Alumni.

Success, she believed, came down to work ethic, resilience, and a genuine desire to keep improving, values that continue to guide the business today.

This year marks 48 years of Kaye's Bakery, a milestone that reflects both its history and ongoing evolution. Now producing over 1,000 kilograms of baked goods every hour, five days a week, the bakery has continued to grow while maintaining a strong focus on staff well-being and work-life balance, a priority Penniall saw essential to long-term success.

As the face of Kaye's Bakery, Luella is proud to lead a locally owned, family business that remains a trusted source of homemade goodness.

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