BDO Biz Bites – LinkedIn 101

This event is now closed, contact deanna@southlandchamber.co.nz

Join us for a valuable presentation hosted by Breidi McStay.

About the Session
LinkedIn is one of the most powerful professional networking tools available. Many people aren’t sure how to use it effectively, from incomplete profiles to uncertainty around posting, it’s easy to miss opportunities without the right foundation.
This BDO Biz Bites session is a practical, beginner‑friendly introduction to LinkedIn, designed to help you feel confident, credible, and visible online. You’ll learn how to show up professionally and use LinkedIn in a way that works for you.

What You’ll Learn
How LinkedIn supports careers, businesses, and professional connections
The essential elements of a strong LinkedIn profile
Easy ways to engage without the pressure to post constantly
Practical tips to build confidence and consistency on the platform

Who Should Attend
Anyone who wants to better understand LinkedIn -whether you’re new to the platform, haven’t updated your profile in years, or want to use it more confidently at work. Perfect for employees, professionals, and business owners across all industries.

Why It Matters
Your LinkedIn profile often creates a first impression before you ever meet someone. A clear, professional presence helps open doors, build trust, and create opportunities – without needing to be a social media expert.

Breidi McStay Bio:  Breidi is the Australasian Marketing Manager for Windsor Architectural Hardware, where she leads marketing, communications, branding, and digital strategy across New Zealand and Australia. An elected Board Member of the Southland Business Chamber, Breidi is passionate about supporting local businesses and helping professionals build strong, authentic connections. With a background in marketing, events, and community leadership, she brings practical, real‑world insight to using LinkedIn with confidence and purpose.

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