Content Creation for Social Media

Turn social media into a powerful tool for your business.

Social media is evolving faster than ever, from AI-assisted content creation to search-based discovery and short-form video dominance.

Participants will gain clarity, confidence, and a toolkit of actionable strategies to strengthen their online presence and drive results.

Designed for
This session equips business owners and team members with the strategy, systems, and storytelling skills needed to show up consistently and confidently online.

Learning objective
Cut through the noise and learn how to plan, create, and post with purpose.

Learning outcomes

• Understand how to align content with business goals
• Know who their ideal audience is and how to reach them
• Build a content calendar using repeatable pillars
• Confidently create posts and captions that capture attention and connect withy your audience
• Leave with templates and a working content plan
• Leave with practical steps to build stronger engagement online

Duration Two hours

Facilitator – Emma Lindsay
Emma Lindsay is the founder of Elm Marketing and brings more than 15 years of marketing experience to her work as a strategist and facilitator.

With expertise in strategic planning, qualitative research and audience engagement, Emma has a talent for turning insights and data into practical, tailored marketing strategies. Her experience includes significant marketing roles with organisations such as Silver Fern Farms, alongside successfully delivering a wide range of marketing projects for businesses and organisations.

Emma is known for her innovative yet practical approach and her focus on building genuine connections. She brings real-world marketing experience to her workshops, helping participants develop ideas and skills they can confidently put into practice within their own business.

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Regional Business Partner (RBP) Training Funding Support
This training is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here.

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Build your Marketing Skills with our workshops series:

• Marketing Essentials, 6 hours
• Content Creation for Social Media, 2 hours
• Digital Content Strategy and Trends – Advanced, 3 hours
• Marketing Smarter with AI and Digital Tools, 2 hours
• Content Made Practical, 3 hours
• Create with Canva. Basics & Design, 2 hours
• Create with Canva: Advanced, 2 hours

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