Marketing Smarter with AI & Digital Tools

NEW DATE. REGISTER TODAY!

Save time, create better content, and make it easier for customers to find your business.

The way customers discover businesses is changing. They no longer just search Google, they're asking AI tools like ChatGPT, Microsoft Copilot, and Gemini for recommendations, comparing options, and making buying decisions in new ways.

Your digital storefront is evolving. Understanding how AI sees your business, where your business needs to show up online, and how changing customer search habits influence discoverability is becoming an essential business skill.

This practical workshop explores what these changes mean for your business and introduces simple AI and digital tools to help you save time, improve productivity, and stay visible in a rapidly changing digital landscape.

Designed for
Small business owners, marketers, and anyone wanting to understand how AI is changing digital marketing and customer discovery.

Learning objective
Understand how AI is changing the way customers find businesses, and discover practical tools and techniques to improve your visibility, save time, and work more efficiently.

Learning outcomes

• Understand how customer search behaviour is changing in an AI-driven world 
• Learn how AI discovers, understands, and recommends businesses
• Identify where their business needs to be visible online to remain discoverable
• Use AI tools effectively to improve productivity and streamline everyday marketing tasks 
• Discover practical digital tools and automation that save time 
• Leave with practical actions to help future-proof their digital presence

Workshop content

• The changing digital landscape. How consumer behaviour is evolving and what it means for businesses 
• Your digital storefront. How AI sees your business and why online information matters more than ever 
• Generative search .An introduction to how AI-generated search results work and practical ways to improve your discoverability 
• Using ChatGPT effectively. Practical prompts and everyday business applications 
• Digital productivity tools. Time-saving AI tools, automation, and workflow improvements 
• Smartphone productivity. Simple tips to work faster and more efficiently on the go 

This isn't just a presentation, we'll try some of these tools during the workshop. Bring your laptop (or smartphone), have a free ChatGPT account ready, and come prepared to work smarter.

Duration
Two hours

Facilitator – Emma Lindsay

Regional Business Partner (RBP) Training Funding Support
This training is registered with the Regional Business Partner Network (Marketing Tools for Efficiency). To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here.

Your next learning step
Content Creation for Social Media, 14 September from 10am – 12pm  – Te Anau

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