Digital Content Strategy and Trends – Advanced

Already creating content but not seeing results or want to improve your results?

Social media is evolving faster than ever, from AI-assisted content creation to search-based discovery, short-form video dominance, and paid advertising.

Participants will gain the confidence, practical skills, and proven strategies to create content that gets discovered, engages the right audience, and delivers measurable business results.

Designed for
Business owners, marketers and those already managing social media who want to move beyond posting and hoping for the best.

Learning objective
Learn how to analyse what’s working, optimise your top-performing content, and plan organic and paid social media campaigns that generate stronger engagement, reach and sales. This advanced workshop explores the art and science of discoverability, visual consistency, content performance, and Meta advertising.

Learning outcomes

Understand SEO
Optimise captions, hashtags, keywords, and bios for discovery
Capture professional-quality photos and videos using your smartphone
Analyse insights and performance data to improve ROI
Introduction into editing and content optimisation skills
Create and manage effective Meta ad campaigns, including audience targeting, budgeting and measuring results.

Duration
Three hours

Facilitator – Emma Lindsay
Emma Lindsay is the founder of Elm Marketing and brings more than 15 years of marketing experience to her work as a strategist and facilitator.

With expertise in strategic planning, qualitative research and audience engagement, Emma has a talent for turning insights and data into practical, tailored marketing strategies. Her experience includes significant marketing roles with organisations such as Silver Fern Farms, alongside successfully delivering a wide range of marketing projects for businesses and organisations.

Emma is known for her innovative yet practical approach and her focus on building genuine connections. She brings real-world marketing experience to her workshops, helping participants develop ideas and skills they can confidently put into practice within their own business.

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Regional Business Partner (RBP) Training Funding Support
This training is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here.
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