Content Made Practical – NEW

Plan, shoot, edit and create

Creating video content for your business doesn't need to mean expensive equipment, complicated editing software or hours spent trying to make the perfect Reel.

Content: Made Practical is a hands-on three-hour workshop designed to help you plan, film and edit better video content using the phone already in your pocket.

We'll start with a simple content strategy so you understand what to create and why, before getting out of the classroom and putting it into practice. You'll learn how to plan a short-form video, capture a variety of useful shots on your smartphone, and use simple filming techniques to make your content more engaging.

Then we'll bring it all together using Instagram Edits, working step-by-step through turning your footage into a finished short-form video ready for social media.

This is a practical workshop, so expect to spend less time listening and more time creating. You'll leave with new skills, a repeatable process and, most importantly, a video you've created yourself.

Designed for
Business owners, sole traders, marketing staff and anyone responsible for creating content for a business who wants to get more confident creating short-form video.

No previous filming or editing experience is required. This workshop is designed for beginners and those who have experimented with Reels but want a clearer process and better results.

Learning objectives
By the end of this workshop you'll be able to:

Plan video content with a clear purpose and audience in mind.
Turn a simple idea into a short-form video concept.
Capture better quality video using your smartphone.
Apply simple framing, lighting, movement and storytelling techniques.
Capture a variety of shots that make editing easier.
Edit short-form video using Instagram Edits.
Add text, captions, audio and simple transitions where appropriate.
Create a finished Reel ready to publish.
Use a simple, repeatable process to create more video content for your business. .

Workshop content
This is a practical workshop where participants will plan, capture and edit their own short-form video during the session.

Plan It — Content With a Purpose
Before we start filming, we'll spend some time thinking about what makes content worth watching.

What makes people stop scrolling?
Understanding your audience and what they care about.
Connecting content to your business goals.
Choosing a clear purpose for your video.
Turning an idea into a simple video plan.
Planning the shots you need before you start filming.

Shoot It — Smartphone Videography
Then we'll get out of the classroom and put it into practice.

Smartphone video settings made simple.
Framing and composition.
Making the most of available light.
Keeping your footage steady.
Capturing movement.
Using wide, medium and close-up shots.
Capturing short clips that work together to tell a story.
Practical filming exercise using your own smartphone.

Edit It — Build Your Reel
Back in the classroom, we'll turn the footage you've captured into a finished video using Instagram Edits.

Getting your footage organised.
Choosing your strongest clips.
Cutting and trimming footage.
Building pace and keeping attention.
Adding text and captions.
Working with music, voice and natural audio.
Using transitions without overdoing them.
Creating a strong opening and ending.
Exporting your finished video ready for social media.

Create It — Putting It All Together
We'll finish by looking at how to apply the same process again and again.

A simple Plan → Shoot → Edit → Publish workflow.
How to spot video opportunities while you're already working.
Capturing footage now that can become content later.
Making video creation a manageable part of your marketing rather than another job on the list.

Learning outcomes
Participants will leave the workshop having:

Planned a short-form video with a clear purpose
Captured their own video footage using a smartphone
Created and edited a short-form video using Instagram Edits
Practised simple filming techniques they can use immediately
Developed a better understanding of what makes video content engaging
Gained confidence filming and editing content independently
Learned a repeatable process they can use to create future video content

Duration
3 hours

Delivery style
Highly practical, interactive and workshop-based. We'll start with approximately 30 minutes of planning and strategy, before getting out of the classroom to capture footage. We'll then come back together for a guided editing session using Instagram Edits, where you'll turn what you've captured into a finished short-form video. Participants will spend the majority of the workshop doing rather than listening.

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Facilitator – Emma Lindsay
Emma Lindsay is the founder of Elm Marketing and brings more than 15 years of marketing experience to her work as a strategist and facilitator.

With expertise in strategic planning, qualitative research and audience engagement, Emma has a talent for turning insights and data into practical, tailored marketing strategies. Her experience includes significant marketing roles with organisations such as Silver Fern Farms, alongside successfully delivering a wide range of marketing projects for businesses and organisations.

Emma is known for her innovative yet practical approach and her focus on building genuine connections. She brings real-world marketing experience to her workshops, helping participants develop ideas and skills they can confidently put into practice within their own business.

What to bring

Smartphone, fully charged.
Instagram Edits downloaded and ready to use.
Charging cable or power bank (recommended).
Access to your business social media accounts (optional).
Comfortable clothing suitable for moving around and filming.
A willingness to get out of the classroom and create.

With the support of Noel Leemings, as part of this workshop, you can purchase a Creator Kit: Tripod, Magnetic Phone Mount & Wireless Mics for $175.00 (subject to availability). Click here for details

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