Marketing Smarter with AI & Digital Tools

Save time, create better content, and make it easier for customers to find your business.

The way customers discover businesses is changing. They no longer just search Google, they're asking AI tools like ChatGPT, Microsoft Copilot, and Gemini for recommendations, comparing options, and making buying decisions in new ways.

Your digital storefront is evolving. Understanding how AI sees your business, where your business needs to show up online, and how changing customer search habits influence discoverability is becoming an essential business skill.

This practical workshop explores what these changes mean for your business and introduces simple AI and digital tools to help you save time, improve productivity, and stay visible in a rapidly changing digital landscape.

Designed for
Small business owners, marketers, and anyone wanting to understand how AI is changing digital marketing and customer discovery.

Learning objective
Understand how AI is changing the way customers find businesses, and discover practical tools and techniques to improve your visibility, save time, and work more efficiently.

Workshop content

The changing digital landscape. How consumer behaviour is evolving and what it means for businesses
Your digital storefront. How AI sees your business and why online information matters more than ever
Generative search .An introduction to how AI-generated search results work and practical ways to improve your discoverability
Using ChatGPT effectively. Practical prompts and everyday business applications
Digital productivity tools. Time-saving AI tools, automation, and workflow improvements
Smartphone productivity. Simple tips to work faster and more efficiently on the go

This isn't just a presentation, we'll try some of these tools during the workshop. Bring your laptop (or smartphone), have a free ChatGPT account ready, and come prepared to work smarter.

Learning outcomes

Understand how customer search behaviour is changing in an AI-driven world
Learn how AI discovers, understands, and recommends businesses
Identify where their business needs to be visible online to remain discoverable
Use AI tools effectively to improve productivity and streamline everyday marketing tasks
Discover practical digital tools and automation that save time
Leave with practical actions to help future-proof their digital presence

Duration
Two hours

Facilitator – Emma Lindsay
Emma Lindsay is the founder of Elm Marketing and brings more than 15 years of marketing experience to her work as a strategist and facilitator.

With expertise in strategic planning, qualitative research and audience engagement, Emma has a talent for turning insights and data into practical, tailored marketing strategies. Her experience includes significant marketing roles with organisations such as Silver Fern Farms, alongside successfully delivering a wide range of marketing projects for businesses and organisations.

Emma is known for her innovative yet practical approach and her focus on building genuine connections. She brings real-world marketing experience to her workshops, helping participants develop ideas and skills they can confidently put into practice within their own business.

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Regional Business Partner (RBP) Training Funding Support
This training is registered with the Regional Business Partner Network (Marketing Tools for Efficiency). To explore if your business is eligible for support, contact your local Regional Business Growth Advisor here.
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Build your marketing skills with our workshops series