9 August 2022

Southland themed Monopoly board game

Southland is getting its own version of the Monopoly board game, to be released in time for Christmas.

The Southland Business Chamber is creating this unique limited edition board game as a way to promote our region, and support our community in an innovative, fun and entertaining way.

Sheree Carey CE Southland Business Chamber said positions on the board are not ranked – we have instead created a theme for the board around one of the Top 10 drives of the World – The Southern Scenic Route.

Your journey will begin in the rich cultural heart of Eastern Southland.  A majestic trip through a world of spectacular waterfalls and rugged coastlines leads to The Catlins Coast. Players will follow the pathway to Invercargill through to Stirling Point, Bluff.  Visit Rakiura / Stewart Island, returning to the mainland to explore the pristine wilderness of Fiordland via the stunning, lush greens and blues of Western Southland and Northern Southland.

Along the way players will experience world class scenery, from snow-capped mountain peaks to beautiful lakes, stunning fiords, meandering rivers famous for fishing, fertile farmland, majestic wilderness, while showcasing a good mix of Southland attractions, activities, art and culture, events, wildlife, and southern delicacies. 

Joanne O’Connor, Project and Engagement Manager Southland Business Chamber said “We hope the Southland community will love the game just as much as we do.”

Over 2,000 Southland Edition games have already been pre-sold to people all across Murihiku, as well as people in Queenstown, Dunedin, Christchurch, Nelson, Palmerston North, Wellington, Cambridge, Napier, Auckland, New Plymouth, Hamilton, Fielding, Tauranga, Rotorua, Melbourne, Western Australia, New South Wales, Queensland, and the USA and Canada.

“This lifetime game will be a fun conversation piece to enjoy with your family and friends for years to come, and we hope it will help encourage people to explore Southland.” Mrs O’Connor said.  The official launch of Monopoly – Southland Edition will be held on Saturday, 26 November. Games are being pre-sold by the Southland Business Chamber for $59.95, and will also be stocked at H&J Smith, E Hayes & Sons, Transport World and the Gore Visitor Centre.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music, and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past ten years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

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